Friends and family played an influential role in shaping gambling behaviour, whilst advertising and marketing has less of an influence on young people’s tendency to gamble.Exposure to the positive and negative extremes of gambling (for example witnessing big wins or big losses, or being exposed to very positive or very negative attitudes about gambling) at an early age can lead to an increased interest in gambling in later life, and in some cases riskier or more harmful gambling behaviour. Engaging with gambling or gambling style activities during childhood is common, but participation is primarily passive.Engagement with gambling throughout childhood and early adulthood aligns to a familiar set of life events and milestones, such as family holidays, first jobs and increasing financial independence.
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